Engel&Völkers Desenzano meets hengi to define and implement a truly successful strategic project. Their commitment: making the new agency achieve the highest quality positioning on real estate market. As its prestigious brand has always occupied. It is an extraordinary challenge, since no one in Italy has succeeded in such an ambitious and disruptive goal till now.
Together with Monica De Tata, owner and CEO, we defined our orientation towards a strategic commercial organisation that would think and decide as an Executive Management. Becoming a tbtb company on real estate market was essential to develop the real estate agency into a business aimed at growing, starting from the organizational assets of the tbtb model. A revolutionary project that really wants to stand out for and with people, managing high prestige properties.
Right from the start, hengi created a strategic and motivating comparison with property consultants, establishing a growth pact, where people could decide, with Monica De Tata, which aspects of leadership they would like to choose to be the new required winning role. Each member of the team should follow the drawn path to get the shared, challenging and exciting vision to become the best Engel&Völkers real estate company in Italy in terms of both turnover and value of sold real estate units.
Not only that, we tackled with the team the impactful topic of strategic selling. No longer selling real estate or trying to sell and intuiting the client’s needs, but growing the company culture, the decisive attitude of listening, truly understand and find the right real estate solution for the client. Putting in place the most intimate and authentic buyer motivation. The latter is no longer based on a sterile price/product/service ratio, but on the extent to which a property can change and improve the client’s life and also the life of those around him.
In addition, a new streamlined and effective way of bringing internal synchronization processes into play was planned. This enabled the measurability, replicability and improvement of shared intermediate quality results. All this, while observing the method recommended and noted by the parent company.
In just one year, Engel&Völkers Desenzano has become the first Italian company and the third worldwide. This resounding success is due to Monica De Tata. Together with her team she strongly wanted to be successful and allowed hengi to be an effective and ideal strategic partner for and with her.
Today Engel&Völkers Desenzano continues to be a primary reference point in Italy and grows the most productive, motivated and professional real estate consultants in the sector.
Monica De Tata is an outstanding entrepreneur and manager. She exemplifies love, determination and ambition for her organisation and industry. It has been a great honour for hengi to have supported her in her successful project. Her ability to share her vision is a valuable asset that enhances every person who enjoys her leadership.