Starting point

Borsoi is a large group of car dealerships that decided to become a tbtb company to bring its great corporate value to the market. Borsoi should be recognised for its value, no longer just for the brands it represents. Renato Borsoi has always had very clear ideas about a Renato Borsoi has always had very clear ideas about the company human-centric enterprise and his priorities with hengi. For several years, he has planned with courage and passion to build a better place for the growth of his collaborators, suppliers and customers.

Challenging objective of the tbtb project

Becoming a tbtb company is an opportunity to make a difference on the market that is ‘pressed’ by multinational automotive companies. The challenge is to become an organisation that stands out for and with the customer, enhancing the internal qualities that the market already recognises and triggering a process of change. The challenge is to become an organization that makes the difference for and with the customer, enhancing the internal qualities already recognized by the market and triggering a process of change.

The aim is to allow each team person to put themselves on the line to be the best and to be able to accelerate the expansion model that is already underway in the group.

Development of the tbtb project

From the beginning, challenging managers belonging to different dealerships to form a team that worked well together, skilled in taking decisions was crucial. A single organisation was created, unifying corporate values into a widely recognised and shared corporate culture. Managers redefined the organisational chart and the rules of the game needed to adopt a A single organization has been created, unifying corporate values ​​in a widespread, fully recognized and shared great corporate culture. The managers have redefined the organization chart and the style of play to adopt a lifestyle “‘think global, act local’ lifestyle.

Strategic customer-orientation was the challenge taken up by the entire organisation to stand out on the market, no longer as a seller of cars and ancillary services, but to enhance a system of mobility for and with the customer to change his life for the better. A development orchestrated not only to sell more, but also to give the customer every time the maximum utility and uniqueness of the Borsoi group. An orchestrated development not only to sell more, but also to give the customer the maximum utility and uniqueness of the Borsoi group every time.

The strategic analysis of the productivity has allowed to improve the impact of the group on the community of customers, generating a community that today asks Borsoi to be the continuous and the best reference for mobility.

Used Business Units

  • HSC, High Strategic Consulting
  • IBH, Industrial Business Hengineering
  • Strategic Applied Marketing

A company high quality tbtb result reached with hengi

Setting the group’s growth strategy has always been part of the company culture and organisation. Thanks to this strategy, other concessionaires were opened without losing each single identity and always strengthening both horizontal and vertical productivity. Today we are talking about the “Mondo Borsoi” project, which creates a showroom without cars and allows meeting, knowing and appreciating the customer as a person in his motivations, emotions and desire to be put at the centre of his own mobility project. The entire organisation is oriented towards living the tbtb model created on the assumption of excellence. A model to be shared with people, developing the professional commitment into a mutual and altruistic relationship of high value. This allowed the opening of other dealerships, but without losing its identity and strengthening both horizontal and vertical productivity. Today we are talking about the “Mondo Borsoi” project which creates a car-free showroom and allows you to meet, know and appreciate the customer as a person in his motivations, emotions and desire to be placed at the center of his own mobility project. The whole organization is oriented to live the tbtb model created on the premise of excellence, to be given to people, to make professional commitment a relationship of high mutual and altruistic value.d altruista.

Renato Borsoi, Borsoi’s owner

Renato is an enlightened, innovative and forward-thinking entrepreneur. He is building a business for and with people. According to him, being a tbtb company means having an ongoing growth, a productive and motivated team that enjoys expanding its values into the market. For us at hengi, working with Renato has been an incredible experience of sharing a successful business dream, a reason to want to grow for us, too. For him, being tbtb means continuously growing a productive and motivated team that enjoys expanding its value in the market. For us at hengi, working with Renato has been and still is an incredible experience of sharing a winning business dream, a reason for growth for us too.