Starting point

For Michele Melegari, CEO of Arix, involving his managers in re-thinking strategically the new company they want to place on the market is essential for and with people. Integrating company functions, especially sales and production units, becomes a symbol of great change he is committed to and wants to make everyone involved in the project a protagonist. Therefore, productivity becomes the consequential strategic step to optimise every internal resource and contribute to the company’s marginality, a key principle to finance radical innovation, i.e. the great value of the company is about to rocket the market. Integrating company functions more and more, especially commercial and production functions, becomes a symbol of a great change that wants to make everyone protagonists of the project.

Productivity then becomes the strategic consequential step to optimize each internal resource and contribute to the company marginality, a key principle for financing radical innovation, or rather the great value of the company to explode in the market.

Challenging objective of the tbtb project

Arix, a leading international household care company, shares with hengi the need to recreate a consolidated expansion on the market. The tbtb model it wants to adopt is perfect for continuing a highly people-oriented culture and making Arix more contemporary and successful on the highly competitive market in which it has been evolving for years. The tbtb model he wants is perfect for continuing a culture of high people orientation and making Arix increasingly contemporary and successful in the competitive market in which it has been evolving for years.

Development of the tbtb project

For Michele Melegari, CEO of Arix, involving his managers in re-thinking strategically the new company they want to place on the market is essential for and with people. Integrating company functions, especially sales and production units, becomes a symbol of great change he is committed to and wants to make everyone involved in the project a protagonist. Therefore, productivity becomes the consequential strategic step to optimise every internal resource and contribute to the company’s marginality, a key principle to finance radical innovation, i.e. the great value of the company is about to rocket the market. Integrating company functions more and more, especially commercial and production functions, becomes a symbol of a great change that wants to make everyone protagonists of the project.

Productivity then becomes the strategic consequential step to optimize each internal resource and contribute to the company marginality, a key principle for financing radical innovation, or rather the great value of the company to explode in the market.

Used Business Units

  • HSC, High Strategic Consulting
  • IBH, Industrial Business Hengineering
  • Strategic Applied Marketing

A company high quality tbtb result reached with hengi

With its fifty years of activity, Arix flourishes together with its people, who continue this special company project that can lead them to be the best on the market. Today, The business today is direct the company is heading towards a tbtb positioning and this ensures a great recognition from its partners, customers and suppliers. As a result, the company continues to consolidate and expand on the world market for quality goods. Today Arix is a business system where people can be fabulous in growing in symbiosis, synchronisation and synergy and proactively anticipate future success. Consequently, its path also continues towards a consolidation and relative expansion in the international quality market. Today Arix is ​​a business system where people can be fabulous in growing in symbiosis, synchronization and synergy and anticipating future success with pro-activity.

Michele Melegari, CEO of Arix

Michele Melegari represents the third generation of Arix. He is a person who deeply loves his collaborators, he resolutely believes in the future and makes his company a group where human and family values are emblematic of being a successful contemporary company. Thank you for all this, Michele. He is a person who deeply loves his collaborators, firmly believes in the future and makes his business a group where human and family values ​​are the emblem of what it means today to be a successful contemporary business. Thanks for all this, Michele.